Managers take a “hard” approach when it comes to addressing challenges − creating new structures, processes, and systems. įor decades, two common thought processes have influenced management. Most online communities don’t like being marketed to, so be authentic, bring users value, and be cautious of blatant self-promotion.Īdapted from “ How Companies Can Attract the Best College Talent” by Sanjeev Agrawal. Look at grads’ specific interests, who they follow, what they’re talking about, etc. You can also engage through social media. Showcase the right alums, intern experiences, and the basic message you want to deliver.Ī good “brand page” should tell the story of your mission, your culture, and why someone should join your team. Invest in a visually appealing, easily accessible, content-rich site where students can go to learn about your company. Use language that Millennials relate to, and go where the students are (which is often not at college fairs) – go online. To build a brand among college grads, you need to get your story out there. Many companies have on-campus recruiting plans, where they focus their sourcing and branding efforts, but being present on campus isn’t enough.
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